Position precisely
Price and presentation are built around buyer behavior, competing inventory and real search patterns.
Utah listing specialist · TV host · local strategist
Your home deserves more than a sign in the yard.
I help Utah homeowners sell with accurate positioning, professional presentation, broad exposure and a strategy built for today’s market.
10 seasons
500+ episodes
30 years in sales
Real Estate Essentials · ABC4 & Hulu Live TV
Helping sellers across the Wasatch Front
Featured on ABC4 & Hulu Live TV
Marketing built to put your property in front of more buyers.
Through Real Estate Essentials, selected listings can gain exposure beyond traditional MLS searches through television, digital platforms, YouTube, partner channels, social media and national real estate websites.
Featured property exposure across
ABC4 UtahHulu Live TVYouTubeDigital + Social
A smarter way to sell
When the market changes, your strategy should too.
Simply putting a property in the MLS is not a marketing plan. I combine real market data, professional presentation, targeted exposure and consistent communication to help each home compete.
That approach is especially valuable when a home was previously listed but did not sell.
Market beyond MLS
Selected homes can gain additional reach through Real Estate Essentials, ABC4 digital, social and partner channels.
Adjust with evidence
Weekly feedback and analytics turn market response into clear, timely decisions.
Expired or previously unsuccessful?
The second launch cannot look like the first.
I specialize in identifying why a home did not sell and rebuilding the strategy around the property, the competition and the buyers most likely to act.
- Honest evaluation of the previous listing
- New positioning and presentation plan
- Broader marketing and measurable feedback
- Clear communication from launch through closing
Selling on your own?
A flexible option for FSBO sellers.
Ask about a non-exclusive approach that can allow you to continue selling independently while I bring qualified buyers and professional marketing support.
Discuss the FSBO program →Local knowledge
Serving Salt Lake and Utah Counties
Focused expertise across the communities where Wasatch Front buyers are searching.
SandyDraperSouth JordanDaybreakHerrimanMillcreekHolladayLehiAmerican ForkHighlandSaratoga SpringsOrem
JC
Experience from every angle
Real estate is not just my profession. It has been my career.
Before becoming a licensed Utah agent, I worked as a loan officer, helped build custom homes in Park City and owned a home inspection business. That background gives my clients a practical perspective on financing, construction, condition and negotiation.
Today, I host Real Estate Essentials and mentor other agents while helping Utah homeowners make confident, well-informed moves.
Utah DRE License 6353618-SA00
Client testimonials
A reputation you can rely on
“After interviewing numerous Realtors, James stood out not only for his professionalism but also for his confidence in listing our house at a higher price than others suggested. Remarkably, he secured an offer at asking price and even had a backup offer ready.”
“His attention to detail and ensuring that there were no delays were incredible. Within 3 days our house was listed and sold! I recommend James and his team to all friends and coworkers along the Wasatch Front.”
“He and his agency made our experience easy and comfortable with immediate results. Our house sold in 6 weeks from the time we met to closing, during a slow market time.”
Common questions
Before we talk
What areas of Utah do you serve?
I primarily serve Salt Lake and Utah Counties, including Sandy, Draper, South Jordan, Herriman, Lehi, American Fork, Highland, Saratoga Springs, Orem and surrounding communities.
Can you help if my home did not sell before?
Yes. Previously listed and expired properties are a core specialty. The process begins with an honest review of pricing, presentation, exposure, feedback and the competitive market.
Does every listing appear on television?
Marketing is customized to each property. Opportunities through Real Estate Essentials and associated digital channels are discussed as part of the listing strategy.
Do you work with FSBO homeowners?
Yes. Flexible arrangements may be available for sellers who want to continue pursuing their own buyer while gaining access to additional professional support.
Start with a conversation
Let’s find the opportunity in your market.
Tell me a little about your home and what you are considering. I’ll follow up for a straightforward consultation with no pressure.